{"id":73,"date":"2023-09-01T12:39:23","date_gmt":"2023-09-01T12:39:23","guid":{"rendered":"https:\/\/www.marketinghouse.com.uy\/?page_id=73"},"modified":"2023-09-01T12:48:13","modified_gmt":"2023-09-01T12:48:13","slug":"cursos","status":"publish","type":"page","link":"https:\/\/www.marketinghouse.com.uy\/index.php\/cursos\/","title":{"rendered":"Cursos"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px|||\u00bb background_color=\u00bb#012169″ hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb max_width=\u00bb2560px\u00bb width=\u00bb100%\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″ column_structure=\u00bb1_2,1_2″ custom_padding=\u00bb0px||0px|||\u00bb make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″][et_pb_column _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_2″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/www.marketinghouse.com.uy\/wp-content\/uploads\/2023\/09\/curso.webp\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbcurso\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb type=\u00bb1_2″ theme_builder_area=\u00bbpost_content\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbQuestrial|700|||||||\u00bb text_text_color=\u00bb#00b08b\u00bb text_font_size=\u00bb2vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||22px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\u00bfQu\u00e9 hacemos?<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbQuestrial||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb0.8vw\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″ custom_padding=\u00bb||50px|||\u00bb]<\/p>\n

Curso Online<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbQuestrial||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb0.8vw\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″ width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb]<\/p>\n

\u00bfSab\u00edas que el 90% de los consumidores visitan las redes sociales antes de contratar un producto\u00a0o servicio?. Tener una buena presencia digital te ayudar\u00e1 a posicionar tu servicio tur\u00edstico\u00a0
en el mercado y a concretar m\u00e1s ventas.<\/span><\/p>\n

Con el curso Agente Tur\u00edstico Digital entender\u00e1s el comportamiento de los consumidores antes de realizar una reserva hotelera por trabajo o a la hora de elegir sus pr\u00f3ximas vacaciones.
Podr\u00e1s desarrollar una estrategia de marketing digital que incluya: social media, posicionamiento en buscadores y publicidad en sitios y aplicaciones. Veremos las mejores pr\u00e1cticas para lograr destacarnos en los principales metabuscadores del sector.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb title_text=\u00bbcruso2″ background_image=\u00bbhttps:\/\/www.marketinghouse.com.uy\/wp-content\/uploads\/2023\/09\/cruso2.webp\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″ background_color=\u00bbrgba(1,33,105,0.8)\u00bb background_blend=\u00bbsoft-light\u00bb min_height=\u00bb400px\u00bb][et_pb_row _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb max_width=\u00bb2560px\u00bb width=\u00bb100%\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][et_pb_column _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbQuestrial|700|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb2vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||22px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Contenido del curso<\/p>\n

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– Introducci\u00f3n al Mundo Digital<\/strong>:\u00a0<\/span><\/span>Panorama digital en Uruguay y la regi\u00f3n. Los diferentes micromomentos y c\u00f3mo los usuarios viven hasta llegar al establecimiento. Ser visible en el mundo digital mediante la creaci\u00f3n y gesti\u00f3n de una cuenta de Google My Bussiness.<\/span><\/p>\n

– Social Media Management:<\/strong>\u00a0<\/span><\/span>\u00bfPor qu\u00e9 mi establecimiento tiene que estar en redes sociales?
Fanpage de Facebook, recorrido y reconocimiento de cada una de las secciones.
Perfil de Instagram, diferencia entre perfil personal y empresarial. Recorrido por la cuenta,
interpretaci\u00f3n de estad\u00edsticas. Est\u00e9tica, feed en armon\u00eda, redacci\u00f3n de textos creativos y c\u00f3mo vender una experiencia (storytelling). El rol del Community Manager y la importancia\u00a0de las valoraciones positivas.<\/span><\/p>\n

– Medios Digitales:<\/span><\/strong>\u00a0<\/span>Google Search, armado de estructura, ejecuci\u00f3n y optimizaci\u00f3n.
Google Display, configuraci\u00f3n de campa\u00f1a y mejores pr\u00e1cticas.\u00a0
Facebook ADS, \u00bfPor qu\u00e9 tengo que patrocinar mis contenidos?. Diferentes objetivos y\u00a0formatos de la plataforma. Paso a paso para crear una campa\u00f1a efectiva.<\/span><\/p>\n

– Metabuscadores:<\/span><\/strong>\u00a0<\/span>AirBnb, Booking y Tripadvisor. Las mejores practicas para la creaci\u00f3n\u00a0de publicaciones. La importancia de obtener las certificaciones.<\/span><\/p>\n

\u200b<\/span><\/span><\/p>\n

Luego de cada clase los asistentes recibir\u00e1n material complementario para reforzar lo\u00a0aprendido y tendr\u00e1n a su disposici\u00f3n la grabaci\u00f3n de la clase.<\/span><\/p>\n

\u200b<\/span><\/span><\/p>\n

Inversi\u00f3n: USD 200.
Forma de pago: Transferencia Bancaria
Consultas e Inscripciones:\u00a0<\/span>info@marketinghouse.com.uy<\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px|||\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb min_height=\u00bb629px\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbQuestrial|700|||||||\u00bb text_text_color=\u00bb#012169″ text_font_size=\u00bb2vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||22px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Contactanos<\/p>\n

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Consult\u00e1 dudas con unos de nuestros docentes o continu\u00e1 la inscripci\u00f3n aqu\u00ed.<\/span><\/p>\n

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\u00a92023 by Marketing House.<\/span><\/p>\n

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\u00bfQu\u00e9 hacemos?Curso Online\u00bfSab\u00edas que el 90% de los consumidores visitan las redes sociales antes de contratar un producto\u00a0o servicio?. Tener una buena presencia digital te ayudar\u00e1 a posicionar tu servicio tur\u00edstico\u00a0en el mercado y a concretar m\u00e1s ventas. Con el curso Agente Tur\u00edstico Digital entender\u00e1s el comportamiento de los consumidores antes de realizar una reserva […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":7,"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/pages\/73\/revisions\/87"}],"wp:attachment":[{"href":"https:\/\/www.marketinghouse.com.uy\/index.php\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}